AS: Analysing a film opening 3

Tears (Sang-soo, 2006)

http://www.youtube.com/watch?v=K136askLqTc

Media Audiences:

1. The target audience of this film is regular horror film viewers, mainly a young audience.
2. The preferred and most probable reading of the opening extract would be that the girl is innocently playing on her swing and then is the subject of a horrific situation. The other possible reading may be that the girl may be picturing what the audience sees in her head, and she could therefore be interpreted as having a mental illness or suffering as a result of witnessing something equally as horrific in the past.
3. As a British teenager, I read the text as including an innocent girl playing on her swing, where she is the subject of a horrific situation. At her young age, I therefore have sympathy for her and I believe this is because of my background where I have been protected and cared for in a safe environment and therefore would not ever imagine myself as being in that situation. 

Institutional Context:

1. The opening indicates that a bankable actor and a star has not been used in this film. 
2. B.O.M Film Productions Ltd produced this film, they are an independent Japanese company.

3. The director spent five months amongst the homeless runaway children and got to know them. Therefore the reality aspect was something that they tried to push for when marketing the film. 
4. The institutional context is not however evident in the production values of the opening.