DS: Film Opening analysis 2

The Ring - Media Audiences and Institutional Context

Media Audiences:

• The target audience for this film is most probably the horror audience which is ages 15-24.
• The preferred reading of this opening is that the girl is vulnerable and is targeted by the demonic girl.
• Personally as a British teenager, I read the text as being supernatural and completely fictional. My age may be why I am unfazed and unconvinced by the material in the clip.

Institutional Context:

• This opening does not include a star. However I believe this to have a positive effect as it makes the clip more familiar with the audience and allows them to relate to it.
• This film was produced by the industrial film company Dream Works Pictures.
• The film was marketed traditional and virally with a website being set up with a fan forum within.
• I don't believe the institutional context is evident in the opening because there are very few conventions used that would normally be associated with an industrially produced film.

What I learnt from this:

• That it's important for my group's production to identify a target audience so we can shape the content of our opening to the wants of our target audience
• That we need to create our opening to our strengths, we know we do not have to resources nor facilities to create an industrial-like production therefore, we will play to our strengths and go for a purposely amateur and realistic idea.